Services
A full-service sales agency for emerging brands.
Beyond the shelf, we bring expertise across every corner of the CPG business. Emerging brands do not need a fragmented network of vendors — they need one partner who can coordinate the moving parts and keep the growth plan coherent.
Fundraising
Pitch support, investor introductions, and financial narrative work for brands preparing to raise.
Marketing
Go-to-market messaging, channel strategy, and campaign planning that aligns with sales execution.
Video & photography
Content direction and creative production for sell sheets, social proof, and buyer presentations.
Merchandising support
Shelf sets, displays, demo programs, and retail activation plans that turn listings into velocity.
Logistical support
Routing, warehousing, and fulfillment coordination so product arrives when and where it should.
DSD building
Direct-store-delivery network design, broker alignment, and retail execution at scale.
Financial services
Forecasting, pricing architecture, and P&L discipline to protect margin while scaling.
What I do
Five ways engagements usually begin.
Growth Strategy
Where the next dollar of growth actually comes from — markets, segments, pricing, and the sequence to get there.
Commercial Execution
Sales structure, channel and partner strategy, and the operating cadence that turns a plan into booked revenue.
Leadership Advisory
A steady outside voice for owners and executives working through succession, org design, and hard calls.
Transition & Diligence
Preparing a business for investment, acquisition, or handover — and pressure-testing the story behind the numbers.
Strategic Branding & Marketing Partnerships
End-to-end brand deployment for clients ready to scale — from positioning and creative partners to marketing execution that fills the funnel before the sales team knocks on doors.
Custom packages
Every brand is different, so nothing here is off the shelf.
I start by listening — to the founder, the sales lead, the person fielding distributor calls. Once I understand where the friction actually sits, we build a scope around it: a focused sprint, a fractional sales leadership seat, or a full brand deployment with my branding and marketing partners.
Founder — Mark Ellis
Channels of trade
I know how to build in every channel — with contacts at every national and regional grocery chain.
Grocery
National and regional chains, corporate and division level — from category reviews to authorizations and promo calendars.
Convenience
Chain c-store and DSD build-out, single-serve strategy, and the cold-vault placement that drives velocity.
Mass
Big-box modular resets, item setup, and the forecasting discipline mass retailers expect.
Drug
Drug chain planograms and front-end programs built for impulse and wellness sets.
Club
Club-pack architecture, roadshow programs, and margin math that survives the format.
Food service & on-premise
Broadline and specialty distribution, operators, venues, and on-premise accounts.
Industry expertise
Deep experience in beverage and consumer brands.
Distributor & retail networks
Built relationships across DSD, broadline, and natural retail channels. I help teams map who really controls the shelf and how to earn their attention.
Brand launches & velocity
From early-stage rollout to sku rationalization, I work with founders on the launch sequencing, pricing, and field execution that turns listings into repeat orders.
Sales organization design
Hired, trained, and led national teams in fast-growing beverage companies. I can help you build structure without adding bureaucracy.
Partnerships & brokers
Negotiated broker, co-man, and strategic partnerships. I advise on where to partner, where to build in-house, and how to keep both sides accountable.
Shelf experience
I have lived on both sides of the cold case — the pitch and the reorder.
Emerging brands and category disruptors run into the same walls: the distributor says yes and nothing moves, or velocity looks great in one market and never travels. My work spans every stage of that curve — market entry, regional depth, and national expansion.
30+
Years in food & beverage
50
States of distribution
2
National brands scaled from the inside