Full-service CPG sales agency · Mark Ellis
Taking beverage brands from local listings to national shelves.
Strategy · Brand Management · Sales Execution
With deep connections across distributor networks nationwide and contacts at every national and regional grocery chain, I help beverage brands build the strategy and execution that takes them from local listings to all 50 states — and I know how to build in all channels of trade.
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Past and current clients
Magic MindFunctional wellness shots
Chlorophyll WaterVP of SalesPlinkPlinkHydration tablets
Jocko FuelPerformance nutrition
Uptime EnergyEnergy category growth
GlaceauDirector of National Accounts
BaiNational Director, Food Service
Boxed WaterNational Sales Director
LoonerCraft soda launch
Drop WaterSustainable hydration
Mitra 9Functional beverage
Warheads Sour SodaRetail & distribution
Ounce WaterChief Sales Officer
Steeped CoffeeCoffee innovation
Day DreamerBrand growthLucky JackLucky JackVP of Sales
OPP PopcornSnack category launch
Wild BloodBrand deployment
Dave's BakingRetail expansion
Tiesta TeaTea category growth
Squier's Specialty ElixirsSpecialty launch
Bad MermaidBrand launch
CoAquaCoconut hydration
100 CoconutsNational distribution
Once Upon A CoconutNational Sales DirectorAt 211 degrees, water is hot.
At 212 degrees, it boils.
One extra degree makes all the difference.
Just like that extra degree turns water into steam, The 212 Group is all about going that extra degree to power your brand’s success.
Custom packages
Every brand is different, so nothing here is off the shelf.
I start by listening — to the founder, the sales lead, the person fielding distributor calls. Once I understand where the friction actually sits, we build a scope around it: a focused sprint, a fractional sales leadership seat, or a full brand deployment with my branding and marketing partners.
Founder — Mark Ellis
What we do
A full-service sales agency for emerging brands.
Growth Strategy
Where the next dollar of growth actually comes from — markets, segments, pricing, and the sequence to get there.
Commercial Execution
Sales structure, channel and partner strategy, and the operating cadence that turns a plan into booked revenue.
Leadership Advisory
A steady outside voice for owners and executives working through succession, org design, and hard calls.
Transition & Diligence
Preparing a business for investment, acquisition, or handover — and pressure-testing the story behind the numbers.
30+
Years in food & beverage
50
States of distribution
2
National brands scaled from the inside